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Have You Heard of THE QUIET MAN?
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THE QUIET MAN is a ninja marketer who has been stealthily hiding behind his computer screen, learning the super secret ways of the Internet Marketer. But THE QUIET MAN can't be quiet anymore... THE QUIET MAN breaks his silence and asks Tellman Knudson "The Most Crazy Whacked Out Question EVER" about THE BALD MAN and THE BEARDED MAN... See for yourself... http://www.dearquietman.com/?p=1 |
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What is Site/Splitter?
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Site/Splitter is a powerful new tool that enables users to perform A/B and multivariate split testing on their websites. Site/Splitter will be designed specifically with the internet marketer in mind and will include some revolutionary new features NOT available in any other split testing platform. |
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Beta Testers Wanted!
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Site/Splitter is currently being developed, but will be opened up soon for beta testing to a small number of users. If you would like to be considered for the role of beta tester, please email me at dan@sitesplitter.com and let me know you're interested. In your email, please tell me your website URL and what (if any) split testing software you're currently using. Thank you. Dan Stanley |
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Integration Spotting
A Real World Example of Integration Marketing
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I spotted this great example of integration marketing over a year ago, but I thought it was such a good idea when I saw it that the idea stuck with me. In fact, it even inspired me to purchase the domain www.checkoutcharities.org. Someday, I'm going to build out this site so that any ecommerce website can integrate an upsell on their checkout page that shows every paying customer a simple checkbox item that says, "Would you like to donate $1 to [site owner's favorite non-profit] via checkoutcharities.org?" What makes this such a great example is that the upsell is integrated right into the credit card terminal's menu, so just before you complete your transaction, you are asked a simple, yet powerful question:  What makes this so powerful is that it is very easy for the customer to comply. The customer only has to spend a few seconds reading a question, and then must answer YES or NO, and he's done. This particular example of integration marketing is successful for three reasons: 1) Credibility. - the store where this integration marketing is taking place is large and reputable. Customers who shop here trust this store. 2) It's for a good cause. Since this integration point is at a pet store, customers at this store are going to be pet owners, and a good percentage of them are likely going to be supportive of donations that helps homeless pets. 3) It's so inexpensive, most customers won't even feel the pain of spending an extra dollar. And because they're already using their credit card to make a purchase, it's as easy as clicking on a button to donate. That's about as easy and pain-free as you can get! To learn more about Integration Marketing and instantly download Mark Joyner's new book – Integration Marketing – before it is available in your local bookstore in mid 2009, visit www.integrationmarketing.com. |
